OUR CUSTOMERS TALK ABOUT US
"We are actually creating something completely innovative on all levels. It's not just innovative for the winery, it's innovative on a global level - it's a startup!"
Anat Levi - CEO of Golan Heights Winery
"You need to have faith in Practical Innovation, both in the excellent ideas they bring and in the execution they accompany all the way through"
Noam Kaplan - CEO of Matok V'Kal (Sweet and Easy)
"They brought the coin under the lamppost"
Dotan Buchsweiler - CEO of Gaash Lighting
"Innovation in salt - what can you possibly innovate in a white grain? But lo and behold, there is!"
Ofer Rokni - VP of Salt of the Earth Ltd.
"The way they built a concept and the proof of concept is surprising. The way it is done, the speed and the fact that they are very visionary in product development - contributed greatly."
Suzano's team talks about working with Practical Innovation
"Practical Innovation is the partner for breakthrough thinking, but at the same time with feet on the ground"
Oded Frankel - CEO of Nirlat
"How is it possible that I didn't think of this until today, it's here! It exists!"
Pazit Ben Dor - Owner, Balkan Bakery
"Things we didn't think of, things we didn't expect"
Nimrod Ravid - CEO of Kalkar Ein Carmel
"Working with Practical Innovation opened new horizons for the company with patent-protected products. The developed product utilized rubber that previously had no viable sustainable applications. This strategic initiative propelled the company in new directions and generated additional revenue streams from high-value-added products. This collaboration provided the company with differentiation and competitive advantage while creating products with high barriers to market entry. Practical Innovation serves as the driving force behind our company's future growth."
Amir Hadas - CEO of T.M.Z. Tire Recycling Industries
"The innovation presentation by Practical Innovation simply blew us away. Countless ideas and directions - some representing breakthroughs even on a global scale. What distinguishes working with Practical Innovation, in my view, is that the ideas didn't remain theoretical concepts on a wish list we might get to someday (as happens in most organizational innovation processes) - every single idea was backed by actual suppliers of raw materials, packaging, and manufacturers. Each idea was also thoroughly vetted economically. Following the initial screening, the Practical Innovation team guided us hand-in-hand through realizing the concepts, including developing timelines, negotiating contracts with suppliers, and securing assistance from the Chief Scientist. In summary, the key advantages of working with Practical Innovation: bringing breakthrough ideas to the table | practicality and professionalism | actionable roadmaps for organizational execution | direct connections to suppliers and resources | strong relationships and open access to the Chief Scientist | a dedicated professional team that consistently meets deadlines and drives us forward.
Shai Ben Gera - CEO of Danshar Ltd.
"Our work with Practical Innovation was fascinating, intelligent, and highly engaging. It helped us expand our thinking beyond day-to-day operations. Practical Innovation excels at conducting deep, professional research while gaining insights into various organizations in Israel and globally, identifying emerging trends, and generating numerous quality ideas - each with the potential to become a standalone business opportunity. Beyond the conceptual foundation of the ideas, the invaluable addition is their ability to provide clear guidance on implementation and transform concepts into actionable plans. I highly recommend this process to anyone seeking insights into future trends and innovation within their industry, along with the practical tools to bring them to life."
Roni Haliva - CEO of Orda Print
"We reached out to Practical Innovation as part of our overall strategy for excellence and leadership. The deliverables for our defined objectives were creative, original, and innovative for the field, yet simple to implement and integrate into a complex organization. The work process was filled with enjoyment, professional understanding of our needs, and inspiring commitment!!!"
Dr. Vered Shavdaron - Head of Innovation and Service Development Department, Service Division, Clalit Health Services
"Working with Practical Innovation was productive, challenging, and intensive. The process demands full commitment from the entire management team. It produced highly unique and valuable results. Beyond achieving the project's initial objectives, the collaboration triggered a broader process of strategic thinking and marketing transformation within our company."
Avi Shriki - CEO and Owner, Couscous Mazon Ltd.
"I have worked with the Practical Innovation team, led by Tal Leiser, for several years across two different companies. Throughout our collaboration, we tackled two distinct types of challenges: 1. Finding a low-investment technological solution to develop and manufacture a product that could compete with a market-dominant offering. The deliverables included a comprehensive review of alternatives and identification of suitable technological solutions and relevant suppliers within the appropriate budget. 2. Running an innovation process in adjacent categories to identify concrete, implementable solutions within a short timeframe. The deliverables consisted of potential developments drawn from similar and parallel industries, along with product concepts that could be implemented relatively quickly using leading suppliers in the field. In both cases, the collaborative work exceeded expectations and laid solid groundwork for ongoing partnership."
Michael Rabinowitz - VP of Marketing and Retail, Mei Eden (formerly Business Unit Manager at Tnuva)
"Based on my collaborative work with Practical Innovation, I can confidently say that Tal Leiser is a tremendous asset to any company that partners with her. Investing in the innovation process she leads delivers significant returns - serving as a powerful growth engine for years to come. Her creative, out-of-the-box thinking, combined with an unwavering commitment to practical implementation, resulted in identifying a diverse portfolio of new, relevant, high-quality products - all while consistently meeting deadlines and fostering a positive, forward-thinking environment."
Uri Zer - CEO of Zer Hitech
"Collaborating with Practical Innovation is truly fascinating. You find yourself asking: what can a company with no background in our industry possibly innovate for us? After all, we've been in this market for over 60 years and know it inside out... Then you discover that their research is exceptionally professional, nothing escapes their attention, and remarkably, they know how to look in places we never thought to explore - outside the box, in distant and unexpected territories. The innovation presentation opened entirely new horizons and fresh perspectives for us. The company operates with determination, professionalism, genuine care, and an open heart! This is an essential process for any company - you only truly grasp its transformative power after experiencing it firsthand."
Sandra Aharon Brat - Development Manager at Kodkod - International Board Games
"The Israeli Construction Center, the leading organization in Israel's construction world representing all construction sectors, works continuously to bring new concepts and products to this category. The process we went through with Practical Innovation unveiled a variety of ideas for products, technologies, and services, as well as an entire world of innovation. All of these have been integrated into our growth and development plans. Working alongside Practical Innovation was exciting and fascinating. The seriousness, expertise, depth of research, and commitment to breakthrough results on one hand, combined with practicality on the other, create an exceptional offering in this field."
Eran Rolls - CEO and Owner, Israeli Construction Center
"As an organization that has made progress and advancement a core value, we at Maccabi Healthcare Services are constantly seeking innovation channels that will improve our ability to serve our customers. In this context, we engaged with 'Practical Innovation.' The abundance of innovative ideas we received from Tal were undoubtedly original and thought-provoking, and most importantly, demonstrated a professional understanding of the market in which we operate and the challenges of implementing innovative initiatives in a medical organization subject to regulatory and other constraints. We are currently working on implementation options for some of these ideas, which certainly live up to the definition of 'practical innovation,' and we hope that very soon our customer base will benefit from them."
Ofer Meshulem - VP of Marketing, Maccabi Healthcare Services
"Tal combines extensive expertise in the food industry with relationships with numerous suppliers in Israel and worldwide, creating genuine innovation and developing concepts based on cutting-edge and unique ingredients. Countless hours of work and thought went into Life's WELLNESS series (cereals, health bars, and granolas), resulting in category-leading products that deliver real added value and health benefits to consumers. Practical Innovation - promises and delivers."
Hani Lotan - Life Brand Manager, SuperPharm
"I must confess: Practical Innovation truly surprised me. A team arrives with no prior experience in your company's specific industry, yet delivers innovative and groundbreaking ideas. But it doesn't stop there - they guide each concept with remarkable determination all the way through to the finished product. Hats off to the Practical Innovation team led by Tal Leiser."
Yigal Moran - CEO, Hemet
"Zeta, as the leading company in Israel's olive oil industry, embarked on an innovation process with Practical Innovation driven by our need to grow and evolve. The process demonstrated remarkable depth and thoroughness, while the product concepts showcased original and distinctive thinking that opened up a wide range of new, practical opportunities for us. Our relationship with the company extended well beyond the initial process, with continued development support fueled by the team's genuine commitment and passion to see the products materialize and thrive on retail shelves."
Leah Malka - Marketing Manager, Zeta from Wissotzky Group