OUR TEAM
"Every market holds potential for real innovation - the kind that transforms perspectives, generates value, and fuels meaningful business growth. Even traditional industries that are not always focused on innovation. To me, an innovative product is one that no one else in the world has developed yet. It's tailored to the company's DNA, ready for rapid development, and brings exceptional returns to the industry."
Tal Leizer
CEO and Founder of Practical Innovation.
Leading Israel's product development field for more than a decade.
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With extensive experience in the food industry holding senior positions – including VP of Marketing and Product Development at Shemen Industries, Zoglobek, and Tempo – Tal discovered her true passion: developing products that create new value, spark excitement, and reinvent existing categories.
This vision inspired her to found Practical Innovation, dedicated to creating breakthrough products across diverse industries, redefining market dynamics, and providing companies with a real competitive edge.
Tal’s achievements in advancing innovation have earned widespread recognition both in Israel and internationally, including the “Business Innovator of the Year” award, along with additional honors at international exhibitions for innovative products she developed.
Her work is featured in top industry publications, and she’s a highly sought speaker at conferences, universities, the Manufacturers Association, the Marketing Association, and numerous leading organizations – where she promotes innovation as a critical driver of organizational growth.
Let’s Embark on an Innovation Journey Together
Mor Wilk
Head of Development Department
Holds a B.Sc. in Food Engineering and Biotechnology from the Technion and an M.Sc. in Food Biochemistry and Agricultural Sciences.
Brings extensive experience in product management, R&D consulting, and leading end-to-end product development processes across AgTech, FoodTech, hardware, and software industries.
Passionate about solving complex puzzles, bridging technology with people, and thrilled by the moment an innovative concept becomes a successful real-world product.
Noga Weiss Tausig
Head of Concepts Department
Bachelor’s degree in Industrial Design (B.Design) from the Holon Institute of Technology. Has extensive experience in various design fields, team leadership, and process management. Loves creating something from nothing, growing plants, and making wonders from materials. Believes that great inventions start with the small details.
Aya Efron
Business Development Manager
Holds a degree in Business Administration and Entrepreneurship from Reichman University and is a graduate of the Aviram Sustainability and Climate Program.
Has a diverse background in research and data analysis, alongside experience in building partnerships and creating opportunities for innovation.
Passionate about music, running, traveling around the world, and exploring new places and ideas.
Neta Soto
Development Project Manager
B.Sc in Biotechnology and Food Engineering from the Technion, experience as a research assistant in the field of alternative proteins. Pastry chef who loves baking, cooking, traveling, and meeting new people. Fashion and creativity enthusiast. Something I believe in: Enjoy the journey.
Roni Sasson
Head of Creative
Holds a Bachelor’s degree in Industrial Design from Bezalel Academy of Arts and Design.
Has experience in research, materials exploration, manufacturing technologies, and innovation development.
Brings endless energy to every challenge. Naturally optimistic, loves hosting people, dreaming big, and turning bold ideas into reality.
Michal Zisman Madar
Office Manager
Master’s degree in Organizational Consulting and Development, over 15 years of experience in administration and customer service. Handles all the day-to-day office matters while creating an effective and pleasant work environment. Chooses to focus on the positive and the good, loves order and organization, mother of 3 boys who make sure there’s never a dull moment.
Elena Samsonova
Information and Research Manager
Bachelor’s degree in Information Science with a specialization in Internet Technologies from Bar-Ilan University. Has extensive experience in information management and applied research, focusing on transforming raw data into practical knowledge as a basis for developing innovative products, technologies, and services. Loves to explore – whether traveling the world or between the pages of a book – curiosity accompanies me in everything I do, at work and in everyday life.