Sector: Recycling | Process: GOLDEN WASTE
The Challenge
Tamaz from the Bluegen Group, a facility specializing in tire recycling, came to us with an environmental and economic problem the whole world suffers from. The company collects thousands of tons of used tires annually and breaks them down into raw materials, but tire crumb is barely profitable. How do you take material worth almost nothing and turn it into a growth engine?
The Innovation
We developed a revolutionary solution for the company that transforms two worlds at once: underfloor heating tiles made from recycled tire rubber! The innovation? This is the next generation of home heating—modular tiles installed DIY-style that connect easily to each other and provide an economical, modular heating solution. This innovative development not only solves the tire crumb problem but opens a completely new market for Tamaz in home heating and gives waste entirely new value.
It’s exciting to discover that even from used tires with no more road use, you can grow a new product that generates new revenue for the company.
