Sector: industry | Process: GOLDEN WASTE
The Challenge
Salt of the Earth, Israel’s leading sea salt manufacturer, approached us seeking new growth engines. Following market analysis, we identified a challenge facing the entire global food industry: how to reduce sodium in food products without compromising taste, while avoiding the addition of monosodium glutamate to the ingredient list?
The Innovation
We developed for Salt of the Earth UMAMIX – the tastiest way to reduce sodium while maintaining a rich flavor profile! The product is a perfect blend of completely natural umami extract containing seaweed, tomatoes, and mushrooms with sea salt. The result? Food manufacturers can reduce sodium content by up to 45% across a wide range of products, while preserving the familiar taste consumers expect – and often improving it.
The product is completely natural, enables clean labeling, is vegetarian, gluten-free, and allergen-free. This innovative development won the innovation award at the prestigious FIT exhibition in Las Vegas and is already integrated into food products worldwide – snacks, soups, sauces, and meat, poultry, and fish products.
UMAMIX became Salt of the Earth’s flagship product, successfully marketed in many countries around the world. Salt of the Earth transformed from a local salt supplier to a strategic partner of global industry giants.
UMAMIX proves that real innovation can emerge even from the most basic, simple product we’ve been using that has been unchanged for thousands of years.
