Sector: industry | Process: FUTURE CONCEPT
The Challenge
Kad Bnei Darom, one of Israel’s leading producers of premium food products based on fresh agricultural produce, set an ambitious goal for us: to become a market leader in the frozen herbs category.
Market and consumer research revealed an important insight:
Frozen garlic and herb spreads sold in jars create a usability challenge. When stored in the freezer, consumers often need to thaw an entire jar just to use a spoonful or two. When stored in the refrigerator, shelf life becomes extremely limited.
At the same time, frozen herb and garlic cubes generate unnecessary plastic waste due to the trays used for packaging.
In other words, a category designed for convenience was not particularly convenient.
Consumers are looking for ingredients that simplify cooking, but they are unwilling to compromise on taste, freshness, nutritional value, or the authentic feeling of home cooking.
Our mission was to find a new solution that would preserve the benefits of freezing and long shelf life, without compromising user experience, product quality, or sustainability.
The Innovation
We developed an innovative technology for Kad that redefines how consumers use frozen garlic, herbs, and seasonings.
No compromise. No thawing required.
Introducing CUCA™, a new line of frozen products with a soft, creamy texture that remains intact even at freezing temperatures.
Thanks to a breakthrough patented technology, the product can be used directly from the freezer without thawing, while maintaining freshness, convenience, and an extended shelf life.
Alongside it, we developed CUCA Herb Pops™, a new format of frozen seasoning portions that eliminates the need for plastic trays and unnecessary packaging. Each unit delivers a precise dosage, is easy to use, and significantly reduces plastic consumption within the category. The portions retain their original shape even after thawing!
This innovation demonstrates how an everyday consumer challenge can be transformed into a new business opportunity, redefining the frozen food experience while opening new growth opportunities and market expansion pathways for the company.
