Sector: SERVICES | Process: FUTURE CONCEPT
The Challenge
Omega-3 supplements face a well-known challenge: the unpleasant fishy aftertaste that lingers after swallowing, causing many to avoid taking them despite proven health benefits. Additionally, most products on the market contain low concentrations of DHA – the most important and effective component in omega-3 – significantly reducing the supplement’s effectiveness.
The Innovation
We developed AXOM3 – a breakthrough in the world of omega-3 supplements! The innovation? Capsules with a unique patented coating that completely prevents the unpleasant aftertaste, combined with an exceptionally high concentration of the most important component – DHA. The first product of its kind in Israel offering 70% pure DHA in each capsule – several times higher than market standards and produced with innovative technology ensuring maximum efficacy and better absorption. This innovative development was created through international collaboration with companies from Spain, Switzerland, and Korea, and is selling successfully on dietary supplement shelves in Israel.
