Sector: Industry | Process: FUTURE CONCEPT
The Challenge
A.L Filters, a global manufacturer specializing in filter development for the automotive aftermarket, came to us with an existential dilemma: the automotive industry’s gradual transition to electric vehicles, which don’t require oil filters, threatened their core business area. So what does a filter company do when its traditional market shrinks?
The Innovation
While searching for the company’s new growth engine, we decided to focus on another critical vehicle filter—the cabin filter, which filters the air we breathe in the passenger compartment. We developed ZENCE for the company—a revolutionary air filtration system that disperses natural scents with customizable functional effects, creating a new driving experience. The development, presented at FILTECH 2022 in Germany, achieved immediate success and led to strategic partnership agreements with global distributors.
When the market shifts, a smart company doesn’t wait – it seeks a new growth engine and opportunity to expand!
Product promotional video
