ABOUT US
Practical Innovation is Israel's leading consulting firm in the field of innovation, specializing in developing growth engines for companies in traditional industries, agriculture, and services.
For over 15 years, we have partnered with a wide range of companies in Israel and worldwide across industrial, agricultural, and service sectors.
Our mission is clear: to develop groundbreaking products and services that redefine the playing field and give our clients a significant competitive edge. We’re here to help companies grow, boost sales and profitability, and rise above the competition- locally and globally.
Practical Innovation was founded from a passion to bring practicality into the world of innovation — developing and launching products that are not only innovative, but also aligned with real market needs, deliver real business value, and are ready for successful market entry. This enables our clients to lead confidently in a rapidly changing and dynamic world.
Over the years, we’ve successfully launched dozens of products and have been proud to see our clients win awards in international competitions. We take pride in advancing innovation for companies across a wide range of sectors: food and beverages, plastics and rubber, packaging, cosmetics, construction, printing and paper, metals, automotive, textiles, materials, retail, healthcare services, recycling, agriculture, infrastructure, and more.
Practical Innovation is a certified innovation consultant of the Israel Innovation Authority, an approved supplier for Israeli government ministries and the Ministry of Defense, and is an approved consultant of the Israeli Resource Efficiency Center (IREC).
What's Our Formula for Breakthrough Innovation?
We Dream. We Research. We Execute.
Some people are Dreamers. Some are Doers. And us? We’re both – and more. Every day, we create innovative ideas that change the game – whether it’s reshaping consumption patterns, crafting new experiences, or revolutionizing how consumers and businesses operate.
Dream
This is where we unleash imagination. We fly above constraints, shatter conventions, and set practicality aside. Anything is possible. Everything is open. This is the moment when truly great ideas are born-exciting, surprising, and creative ideas that will one day become real products that change the world.
Research
Here's where we go deep. We analyze components, technologies, and processes. We study categories, markets, and trends. We scan developments, research, and patents from around the world. Quality knowledge is the foundation of innovation—and it's what drives us to create both precise and relevant concepts.
Execute
After dreaming and researching - comes execution. The idea doesn't stay on paper - it becomes a real product. We investigate, develop, and push forward. We don't shy away from challenges; we solve them. We grow from every obstacle or setback along the way.
What Sets Us Apart?
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Proven Track Record -
Over 15 years of success in developing and implementing innovation across diverse companies in Israel and worldwide. -
Advanced Innovation -
Utilizing cutting-edge methodologies for creative thinking and complex problems solving. -
Expertise & Knowledge -
Deep investigative capabilities and connections to a network of hundreds of experts from academia and industry, locally and globally.
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Cross-Disciplinary Approach -
A multidisciplinary perspective that bridges worlds, categories, and ideas to create truly innovative solutions. -
End-to-End Partnership -
From initial concept development, through new product creation, to successful launch - we're with you every step of the way. -
Business-Oriented Thinking -
Developing product concepts with clear business potential that lead to real market success.